A friend was complaining to me this morning about the awful experience he had with a mover. I typed their name into Google maps and the first comment was "They SUCK". Other comments were, "Crooks", "Horrible Company", "They are awful", "Cheaters", "They are Thieves". I told him it was his own fault for using someone without checking on them (empathy isn't one of my strong points). When he checked later at the BBB, it turned out they had an F rating. Now days any business that does much business will have some online reviews.
I have a problem when one of my friends wants to go out to shop for electronics. What am I supposed to figure out by looking at it? I want to check out both the user and professional reviews and shop around for price. By the time I go to the store, I already know what I want and I called ahead to verify it was in stock. Of course, a lot of user reviews are written by idiots and you actually need to read them. A lot of them are written about the product missing some feature that they would have known if they had read the spec sheet before buying it. But other often mention something about it that turns out to be very important to me also. A good trick is to check amazon.com even if you don't plan to buy from them. They usually have a lot of user reviews.
Buying cell phones without researching them drives me up the wall. How can you check reception in the store? They always put their stores in places with great coverage. If a phone can't make and receive calls reliably what does it matter what else it does? It is a good idea to see what phonescoop.com and cnet.com say about a phone before you buy it.
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